Amy Tran is a fashion merchandiser based in San Francisco. She holds an MFA in Fashion Merchandising from the Academy of Art University with a focus on fashion buying and styling. She was recently selected to showcase her thesis, "GREA" at the Academy's Static Show San Francisco, where leading Bay Area industry professionals were in attendance.
With an au courant and impeccable taste for fashion apparel and home textiles, she has interned and assisted in buying for various companies with the hopes to work her way up to the top merchant of a leading fashion company.
Experience
Associate Site Merchandising Manager at Sam's Club
2020 – Present
- Lead strategist with divisional site merchandising manager for site-only Americana/Flag sale events and home categories related marketing campaigns generating over an average $7.5 million in demand sales and streamline all processes needed to support and grow the omni-channel business
- Execute site merch & operations for the divisional manager on all Home related categories, Autos and Tires for taxonomy optimizations, search experience, SEO optimizations, member-facing experiences resulting +20% in visits and engagement metrics year over year
- Consistently monitor and report weekly insights and ad hoc analysis on e-commerce KPIs using Adobe Analytics, Gist dashboards, search data for facet analysis and strategies to grow AOV, A2C, UPT
- Partner with marketing and merchandising on daily basis to drive category growth including software developers to test aspects of content management tools to optimize back end user experience
Associate Buyer at Sears & Kmart Transform Co.
2019 – 2020
- Assisting the Senior Merchant for Men’s Top in managing 3 categories with combined annual sales of $75M. Drove sales and profit by leveraging inventory and maximizing sell through and store stock
- Fostering vendor relationships to maximize contributions to the assortment line
- Implementing and relaunched top Men’s Dresswear programs by executing a re-packaging project to reduce plastic waste
- Strategically planned and developed a Men’s Dresswear and Furnishings assortment that required market-analysis, sourcing and development
Assistant Buyer at Z Gallerie
2019 – 2019
- Managed e-commerce assortment planning and monitoring inventory replenishment from domestic vendors
- Analyzed weekly online business performance and present strategic next steps to the leadership team
- Executed SKU creation and maintenance on multiple systems including gathering assets for site launch
Assistant Buyer at Williams-Sonoma Inc.
2017 – 2018
- Assist in negotiating buying terms with vendors on price, quantity, delivery and payment terms
- Create and analyze weekly business sales and gross margin reports to assess areas of growth or improvement.
- Develop relationships with cross-functional teams to meet inventory and target goals
- Manage sampling and pre-production approval process to ensure timely delivery for catalog photo shoots
Client Advisor at Louis Vuitton
2017 – 2017 San Francisco, CA
- Contribute a proactive and consistent commitment to the store and service KPIs to achieve monthly and yearly sales targets
- Increased boutique’s monthly sales by 8% and on track to reach annual goal of $1.2 million in sales
- Establish and develop relationships with existing clients and engage new customers to the brand
- Convey a warm hospitality and commercial mindset through each step of the interaction with client
Assistant Buying Intern at Refined
2016 – 2016 San Francisco, CA
- Analyzed seasonal strategies that maximized sales while maintaining brand presence
- Enhanced negotiation skills from attending tradeshows and showroom appointments for the spring and summer collection
- Managed the quality control for incoming merchandise inventory and online shipments
- Assisted buyer in copywriting, styling outfits for the online look book and website content photoshoots
Assistant Buying Intern at Canton Bazaar
2016 – 2016 San Francisco, CA
- Assisted the buyer in making recommendations for seasonal product and merchandise assortment
- Developed strong relationships with sales reps and vendors for reordering merchandise
- Analyzed and managed merchandise inventory data on a daily and weekly basis
- Initiated daily floor visual merchandising efforts
Keyholder at Club Monaco
2015 – 2016 San Francisco, CA
- Wrote daily sales report for regional manager identifying KPIs and customer trends to increase sales
- Trained newly hired associates on men store operations
- Revised company procedures for the garment alterations process
- Recruited competent stylists and support staff that fit the brand’s culture and values
Store Manager at Evereve
2012 – 2013
- Effectively demonstrated managerial skills in recruiting stylists and monitoring store revenue
- Influenced and coached the team on using the Evereve formula to engage in customer connections
- Created flexible schedules for the team resulting in a 20% increase in store productivity
Education
M.F.A in Fashion Merchandising & Management at Academy of Art University
San Francisco, CA
B.S. Business Administration at North Dakota State University
Fargo, ND
Exhibitions
Static Show for Fashion Merchandising and Management Academy of Art University Graduate Program
Academy of Art University San Francisco, CA
Presented Thesis on ecommerce business; GREA